Frontline's coverage model is staged to match where a brand actually is, not sized for a national rollout a brand isn't ready for yet.
Frontline has distributor access in all 50 states, which means a brand isn't boxed in as it grows. But access isn't the same as attention: dedicated Feet on the Street reps are concentrated in a brand's active markets, where a rep carrying a focused book of brands can actually work the accounts that matter.
That's the honest version of "national coverage": distribution reach nationally, rep attention where the brand is actually trying to win right now.
Tell us where you're distributed today and where you're trying to go. We'll tell you straight whether that's a first-market conversation or a national one.
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