Feet on the Street, distribution expansion, and chain retail authorization, run by the same team that's worked the distributor, supplier, and retail sides of this business. Every engagement is backed by real-time field reporting, that's not a fourth service, it's just how you'll always know what's happening.
A Frontline rep carries a focused book of brands. That's the whole model in one sentence, and it's the part most brands never get from a distributor sales team that's stretched across hundreds of SKUs.
Reps sell accounts, run tastings, staff activations, and build the relationships that actually move product, on-premise and off-premise, in grocery, convenience, and natural channels.
Distribution without pull-through is just inventory sitting in a warehouse. Frontline helps brands land new distributor relationships and expand existing ones, market by market, while the Feet on the Street team makes sure what gets placed actually sells.
Frontline pursues chain and national account authorizations, then hands off to the Feet on the Street team to run the resets, build the relationships with store-level staff, and turn an authorization into actual reorders.
Every activity is captured in our CRM and tagged to your brand: visits, orders, recap photos, and follow-ups, geo-located and timestamped from the field. This isn't a separate service, it's how you stay informed on all three above.
Tell us where you are today, first market, regional, or scaling nationally, and we'll tell you honestly whether Frontline is the right fit.